Saxton 4×4 Goes Fully Digital With AutoTalker.

Saxtons is at The Forefront

Saxton 4×4 is one of Europe’s leading independent prestige vehicle dealerships. Trading for more than 50 years, its 100,000sq ft showroom houses over 1,000 premium and luxury vehicles across two floors, representing more than 35 brands, including Land Rover, Porsche, Ferrari, Bentley, Lamborghini, Rolls Royce, Mercedes-Benz, BMW, and Audi.

Managing pricing and vehicle information across such a large showroom requires a system that’s accurate, flexible, and easy to update.

The Challenge

Saxton 4×4 was looking for a digital windscreen display solution that could replace traditional paper price cards while offering far greater control over the information shown on each vehicle and be able to link into their bespoke DMS system.

The Solution

AutoTalker supplied a complete electronic windscreen pricing package consisting of:

• AutoTalker application
• Digital Vehicle Pricing Displays (DVP)
• Display Mounts
• 5 wireless access points
• Bespoke Data Integration

Working closely with the Saxton 4×4 management team, AutoTalker also developed several additional features tailored to the dealership’s day to day operation.

These included:

• Multi registration plate recognition, allowing vehicles with more than one registration to be recognised correctly in the allocation process.
• Lost label notifications, alerting staff if a display was accidentally driven away with a sold vehicle before being re-used.
• A range of bespoke display templates, including automatic ‘Reserved’ and ‘Sold’ screens that update within seconds using live data from the dealership’s DMS.

Installation

To make installation as straightforward as possible, every wireless access point was tested and preconfigured at AutoTalker before delivery and any API integration with the dealership’s DMS and AutoTalker we all pre-configured and tested prior to install day.

The dealership opted for the white high gloss display frames after comparing them with black versions, finding they offered better visibility against the predominantly dark vehicle interiors.

Access points were pre-installed by the Saxon 4×4 team throughout the site to provide complete coverage, with external units serving the forecourt in weatherproof enclosures and two access points installed on each showroom floor to maximise coverage.

The vehicle preparation team, responsible for cleaning and photographing each vehicle, also installed the Digital Vehicle Pricing (DVP) displays as part of their existing workflow to minimise installation time.

Following a half day of on-site training, the dealership manager connected their team through the AutoTalker mobile app using its secure onboarding system. Once linked, each member switched to Rapid Mode and began pairing displays by scanning the vehicle registration plate followed by the Digital Vehicle Pricing (DVP). The display automatically linked to the vehicle and showed the latest pricing and vehicle information before staff had even stepped away from the car.

For vehicles without registration plates, the team used AutoTalker’s Text to Search function to locate the correct vehicle within the DMS before pairing the Digital Vehicle Pricing Display (DVP).

Once paired, staff could change display templates whenever required. The entire dealership completed its move to digital windscreen pricing within two days.

The Result

AutoTalker delivered a fully integrated electronic pricing system that gives Saxton 4×4 complete control over Digital Vehicle Pricing (DVP) displays across its showroom.

Pricing, vehicle information, and sales status are updated automatically from the dealership’s management system, reducing manual work while helping ensure information remains accurate across every Digital Vehicle Pricing (DVP)display.

The bespoke features developed during the project have also streamlined day to day operations, while the rapid installation process enabled the dealership to complete its transition with minimal disruption.